Fidelity Bank – Iowa and Illinois

For the last 3 years I have worked with Fidelity Bank of Illinois and Iowa for their branch marketing assets with my freelance work. I work with Kris Winter who is their head of Marketing, and a long time colleague of mine. I assist her on campaign ideation and creating print, social and digital assets as needed. Followed the corporate brand and color hierarchy for their product and services.

PRODUCT AND SERVICES PRINT ADS GALLERY

Various print ads showcasing products and services. Due to the nature of where the branches are located in Iowa and Illinois the target audience high producing farmers and construction, promoting ag farming loans and construction loans.

Lending Ad for Illinois Branches

Home Show Co-Op Ad

Ag Loan Services Ad

DIRECT MAILERS

Direct mailers target to existing customers to open or expand their financial portfolios and technology.
Such as CD specials, mobile banking and non-profit organizations.

BROCHURES

Brochures that offer information on all products and services offered in the branches for customers to learn more.
Plus combining with local builders to promote construction and home loans.

SOCIAL MEDIA CAMPAIGNS

Time to Refinance Campaign – 2024 promote dropping interest rates for refinance and home loans.

Mobile Banking Campaign 2026 to promote the convenience mobile banking anytime on your terms.

Bank Where You Wanna Concept (in progress for summer 2026) to promote mobile banking “anywhere”

Billboard 2024 – Fidelity name change

For contact reference: Kris Winter, Marketing Communications Officer
email: Kris.Winter@fidelity-bank.com | office: 515.221.0022 | direct: 515.221.2666