Exxon Mobil Baton Rouge
PSI Project Logo Design & Activation Boxes

Design: MF Design + Branding
Client: Lemonade Creative Marketing
Project Overview: Lemonade was selected to design the official logo for ExxonMobil’s Performance Semiconductor Initiative (PSI)—a major project set to launch in 2027. Lemonade Marketing coordinated with me to help design and implement the logo and branding for the project.
Goal: To establish a memorable brand identity and build momentum internally for a major long-term initiative.
Outcome: The project was successfully launched with a professional visual identity and strong internal engagement. The branded boxes helped unify global teams under a shared project vision.