Brand Planning

Go beyond the logo.

Creating a visual roadmap that is consistent and engaging across all touchpoints.

Start your story.

A brand mood board is It’s a collection of images, colors, fonts, textures, and other visual elements that reflect the brand’s personality, style, and message, serving as a visual blueprint for brand consistency across all platforms.

It helps establish the creative direction or road map for a brand, ensuring consistency in visual design elements that align with your message, target audience of course your company’s vision.

This is a great exercise to get to your brand’s personality and identity on the right track.

A Few Examples:

Below are mood boards for a fictional interior design company and clothing retail brand to show how all the elements of the brand come together, starting with the logo, brand colors and font – building from there to tell a story.